It all started back in 2022. My name's Saz, and Deeping It is my brainchild, born from a frustration I figured plenty of others were feeling too. Winter was around the corner, and like everyone else, I was on the lookout for those fleece-lined tights that were all over the internet. But there was a catch—none of them came in shades for brown and black skin. And that got me thinking: why not fill that gap myself?

The idea of Deeping It took root because inclusivity in fashion should be a given, not a rarity. We launched with a simple mission: to offer tights that everyone can see themselves in, quite literally. Tights that match your tone, keep you warm, and look great.

Before we even had a product to sell, the support was overwhelming. We'd built up a community of thousands through TikTok and our newsletter who all said, "Yes, we need this." That community spirit carried us through to a successful launch in October 2023, where we sold over a thousand pairs right out of the gate.

Of course, getting here wasn't easy. The pushback from manufacturers was real. Many didn't get it, but persistence paid off when we found a partner who did. Together, we worked on finding the right shades and the right fit to bring Deeping It to life.

As we've grown, we've seen some imitators cropping up, which tells us we're on the right track. But what sets Deeping It apart isn't just our products—it's our story, our ethos, and our commitment to our customers.

Thanks for being part of our journey. This is just the beginning, and we're excited about what's ahead.